Delayed Stats Impacting Regulation in EMP (Americas Region)

Incident Report for Equativ Monetization

Resolved

Period: 17 July 2025, 17:40 UTC – 18 July 2025, 09:00 UTC
Status: Resolved
Affected Region: Partial traffic in the Americas

Description:
Between the times noted above, a network issue caused delays in the processing of delivery statistics for a portion of traffic served from one of our U.S.-based data centers. This delay impacted the performance of our regulation system, which relies on up-to-date statistics to manage (Direct and Programmatic Guaranteed) campaigns delivery effectively.

As a precautionary measure, emergency regulation was activated. This led to a near halt in campaign delivery in the affected environment to avoid any risk of over-delivery.

Resolution:
The network issue has since been resolved, and normal operations have resumed as of July 18, 2025, 09:00 UTC. Affected campaigns are now expected to gradually catch up on delayed delivery.

We appreciate your patience and understanding.

#INC-1325
Posted Jul 17, 2025 - 22:30 CEST